If anyone can rock Rihanna’s Fenty x Puma thigh-high lace-up boots, it’s model Bella Hadid.

Over the weekend, the 20-year-old took to Snapchat to share this special delivery from Rihanna herself. The singer and designer sent Hadid a black pair of the boots that appeared in her fall ’16 runway show in February. (Hadid and sister Gigi Hadid also walked in the show.)

“Thank you Rih! Major!” Hadid wrote of the footwear. The flat boots have lacing all the way up the shaft, secured with three straps. There’s also Puma branding and the number “13” on each boot.

Model Stella Maxwell wearing the Fenty x Puma thigh-high boots in the fall ’16 runway show.

The Hadid sisters are fans of Rihanna’s shoes for Puma — both have been spotted wearing the popular Creeper style. Gigi has also been seen in the faux fur slides and trainers.

Gigi Hadid stepped out in New York wearing her Puma by Rihanna faux fur slides.

Gigi Hadid in Puma by Rihanna Trainers.

Sisters Bella and Gigi Hadid both wore black Puma Creepers while out in Los Angeles.

Click through the gallery to see how more celebrities style their Puma by Rihanna shoes.

Want More?

Rihanna Stomped Out in a Fenty Jacket and These Sleek Leopard Print Booties

New Styles From Fenty Puma by Rihanna Set to Drop in Stores

How Rihanna Showed Her Support for Hillary Clinton With This Look

Sisters Gigi & Bella Hadid Set to Walk in the 2016 Victoria’s Secret Fashion Show

Bella Hadid Showed Some Love for New York at a Rangers Game

Bella Hadid Wore Very Affordable Sandals to Celebrate Her 20th Birthday

Puma’s latest iteration of the Fierce women’s trainer — the Fierce KRM — is set to drop Thursday.

The sneakers were first released in Europe on Monday, and will now follow worldwide. Offered in plum, black, olive and white, the laceless slip-on trainer still has its characteristic oversized tongue and Puma branding down the front, but has been updated with a crystal pattern on the toe box. There are also lace accents around the ankle area. Once again, Kylie Jenner appears in the ad campaign.

The Puma Fierce KRM trainers.

Kylie Jenner wearing the Puma Fierce KRM trainers.

Jenner first modeled the Puma Fierce sneaker in April, when she made her debut for Puma. Since then she’s also modeled Puma’s classic Suede sneaker and continues to show off Puma styles on Snapchat.

The Puma Fierce KRM sneakers will be available on Puma.com and in Puma stores and select retailers.

Want More?

Rihanna Just Gave Bella Hadid a Pair of Fenty Puma Thigh-High Boots

New Styles From Fenty Puma by Rihanna Set to Drop in Stores

A Look at Puma’s Rosy New Collaboration With Sneakerhead Illustrator Careaux

Following the announcement last month that The Weeknd is the latest celebrity to sign on with Puma, the Grammy-winning singer has debuted in his first ad campaign for the athletic brand.

The “Run the Streets” campaign features The Weeknd wearing the Puma Ignite Evoknit in white, part of the Sportstyle collection that also includes the Ignite Limitless silhouette and apparel and accessories.

The campaign was shot in The Weeknd’s hometown of Toronto, as well as Los Angeles, and is geared toward those who are the “boldest on their block, live life at full speed, and always infuse every move with attitude.”

Puma’s Evoknit combines running technology with streetwear design. The shoe has a fully knit upper, a supporting strap and a branded collared sleeve. The midsole includes Puma’s Ignite responsive foam material. In addition to the white colorway worn by The Weeknd, the shoes are also offered in gray and olive.

The Ignite Limitless, which The Weeknd wore in his “Starboy” music video to tease his Puma partnership, is also a running shoe-street shoe hybrid.

Puma sneakers spotted in The Weeknd’s “Starboy” music video.

The Weeknd in the Puma Ignite Evoknit.

The collection featured in the “Run the Streets” campaign will be available on Nov. 10 on Puma.com and in Puma stores and select global retailers.

Want More?

Puma’s Latest ‘Fierce’ Sneaker Drops on Nov. 3

Rihanna Just Gave Bella Hadid a Pair of Fenty Puma Thigh-High Boots

How Rihanna Rocks Those Spring ’17 Fenty x Puma Platforms

Nov. 2, 2016: Zappos.com Inc. has hired Crocs’ former VP of corporate finance Anne Mehlman as its new CFO, effective Nov. 7. Mehlman spent five years at Crocs working in a variety of senior financial management positions, including CFO of the Americas, interim finance director of Europe and senior director of finance. Mehlman also held various financial roles at Corporate Express, now Staples, and Lockheed Martin. She replaces Mike Akrop who was VP of finance and acting CFO.

Nov. 1, 2016: Jay Piccola, president, GM and board member of Puma North America, will retire from his post, effective mid-2017. Piccola’s decision will bring to a close his nearly 20-year tenure with the brand. Piccola spent three years as EVP of sales and marketing before becoming the president and GM of Puma North America in 2000. According to the company, he is assisting in the search for his successor and will aid in the brand in the transition process. Piccola will remain a non-executive director to Puma North America’s board of directors.

Want more on the latest executive changes in the shoe industry?

Industry Moves: October 2016

Industry Moves: September 2016

Industry Moves: August 2016

Industry Moves: July 2016

It’s going to be quite the Weeknd for shopping.

Singers-turned-designers Zendaya and The Weeknd are separately launching multi-city pop-up shops beginning Friday through Sunday. The entertainers are not collaborating, rather these are individual ventures coinciding at the same time.

Dress, Juan Carlos Obando. Jacket, Made Gold. Necklace, Fallon Jewelry. Bracelet, Simon G Jewelry. Shoes, Daya by Zendaya.

Zendaya will unveil her Daya by Zendaya apparel — with a surprise appearance to greet fans — at all three of the stops at her label’s temporary outposts in New York, Chicago and Los Angeles.

The shoe designer recently produced a fall ’16 collection that starts at $70 for slide sandals and tops out at $125 for mid-calf gladiators.

Meanwhile, Grammy award-winning R&B crooner The Weeknd will also share his love of fashion with pop-ups launching in five cities. The musician will present a capsule collection in partnership with Bravado, a merchandise company, at Opening Ceremony in Los Angeles and New York City, Alchemist in Miami, Complex Con in Long Beach, Calif., and Selfridges in London. More locations and dates will be announced later, according to his Instagram page.

In September, he was announced as Puma’s new global brand ambassador and creative collaborator. Part of his deal includes his own collection of sneakers and apparel due next year that the brand describes as “a fusion of Puma’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO.” 

The Weeknd performing at the Voodoo Music & Arts Experience in New Orleans on Oct. 28.

Three hours: That’s how long it took for Rihanna’s first shoe for Puma — the Creeper — to sell out when it debuted last fall and it continued to gain momentum during this year.

The Fenty Puma Creeper was the only choice for the 2016 Shoe of the Year: The sought-after honor will be presented at the 30th annual Footwear News Achievement Awards in New York on Nov. 29.

“In my wildest dreams, I never would have imagined an honor like Shoe of the Year,” Rihanna told FN. “It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the Creeper.”

FN selects the shoe of the year based on retail sales, consumer feedback, social media prowess and overall buzz. The award has been handed out just three times: Kanye West took it home last year and accepted it in person with a heartfelt and funny 20-minute speech about his fashion rise and hit Yeezy Boost 350 sneaker with Adidas. In 2014, tennis legend Stan Smith was on hand to accept the prize for his own hot signature shoe with Adidas.

“Shoe of the Year is the most coveted award because it truly reflects industry dominance,” said Michael Atmore, FN’s editorial director. “Like Stan Smith and Kanye West, Rihanna made a statement shoe that drove global excitement and generated huge sales. Rihanna and Puma pushed the market in a new direction with an overnight sensation that has real legs.”

This year, Rihanna’s Creepers have flooded Instagram feeds, caused site crashes and popped up on eBay the moment the shoes sell out. Fans of Rihanna’s bold, devil-may-care approach to fashion have scrambled to get their hands on a pair of Creepers, which have released in an array of mostly neutral colorways over the past year. But it’s not just female fans who are scooping up the style: Rihanna and Puma have also released the Creepers in men’s sizing with success.

The black and white Puma Creeper style from Rihanna’s first collection.

Rihanna with Travi$ Scott wearing the Creepers.

The Creeper — which has been worn by Cara Delevingne, Gigi and Bella Hadid and The Weeknd, among other celebrities —  is a twist on Puma’s classic styles, decked out with a Creeper-style sole. Rihanna, who serves as creative director for the athletic brand, designed the shoe with input from menswear brand Mr. Completely, which had previously made her custom Adidas and Nike sneakers.

Sisters Bella and Gigi Hadid wearing Puma Creepers.

Since the release of the Creeper, Rihanna and Puma have dropped a laceless trainer and faux fur slides. She’s also put on two Fenty x Puma runway shows, most recently for spring ’17 at Paris Fashion Week in October.

As Rihanna steps into the shoe spotlight, FN is also acknowledging the continued success of West and Adidas, which is why Adidas North America president Mark King will be honored with the Person of the Year award.

Other honorees at the event, affectionately known as the Shoe Oscars, include Designer of the Year Paul Andrew, Lifetime Achievement Award winner Aldo Bensadoun, Icon Award winner Iris Apfel and Hall of Fame inductee Linda Fargo, fashion maven at Bergdorf Goodman. 

Stay tuned for more of the 2016 winners, including Company of the Year, Brand of the Year and Style Influencer. The FN Achievement Awards are sponsored by the Fashion Footwear Association of New York (FFANY), Footwear Distributors and Retailers of America (FDRA),  Zappos Luxury and Two Ten Footwear Foundation.

Click through the gallery to see some of Rihanna’s celeb fans wearing their Creepers.

If you missed Kanye West’s epic speech from last year’s Footwear News Achievement Awards, check it out below.

Want More?

Kanye West At The FNAA: Sneaking Into McQueen Show & More Inspiring Fashion Moments

Watch Pharrell Williams’ Acceptance Speech At The 2015 FNAAs

Deion Sanders Wows Crowd With Speech For Under Armour At FNAAs

Robert Greenberg Shares A Lifetime Of Memories At The FNAAs

The 13 Best Quotes From The FN Achievement Awards 2015

FN Achievement Awards 2015: Red Carpet Arrivals

Usain Bolt isn’t ready to hang up his Evospeed Electric Spikes – or any possible future iteration – just yet.

Bjørn Gulden, chief executive officer of Puma SE, confirmed that the brand ambassador, who this summer announced his Olympics retirement, has begun training for the 2017 IAAF World Championships, due to be held in London next summer.

“I was with him the day before yesterday, and he confirmed he has started training,” the executive said today during a call with journalists, following the release of the company’s third-quarter results. “He will run many events next year and then top it with London, so we expect to see him in great shape in 2017.”

The news bodes well for the Herzogenaurach, Germany-based athletic company. Its sustained sales acceleration in footwear — Puma’s star category — got a boost in the period from Bolt’s “triple triple” performance at the summer Olympics in Rio de Janeiro.

Another catalyst was the golden touch of Rihanna, who signed on as Puma’s brand ambassador and women’s creative director in December 2014. The star’s footwear drops throughout the year, including the high-top trainer and Creeper, sometime sold out in less than a day, and the debut Fenty Puma by Rihanna clothing collection in September further fanned the hype.

Gulden highlighted the influence of Rihanna and other female Puma ambassadors, including Kylie Jenner and Cara Delevingne, on increasingly solid full-price sell-throughs of women’s lifestyle footwear lines, some with “astronomical sell-through numbers.” He noted their effect is also spilling over to the performance categories

“We are happy with the development in both the performance and lifestyle sides but of course see that the brand heat is currently being generated on the lifestyle or sports-lifestyle sides,” he said. “The consumer who is influenced by Kylie or Cara or Rihanna also does sport and, if she finds Puma to be a good brand, she’s also buying into the performance lines. There’s no conflict there. It’s actually a very good development for us.” Gulden added that “all categories are up except for motorsport and golf, which is kind of flattish.”

Puma SE, which is controlled by French group Kering, said total sales in the third quarter rose 8.3 percent to 990.2 million euros, or $1.11 billion, with growth in the EMEA and Americas regions the main drivers.

“We’re coming from a low base and are very, very happy with the development in the U.S. over the past eight to 10 weeks,” said Gulden, adding that he doesn’t expect any short-term impact on sales from issues like the strong U.S. dollar and volatility on the currency markets following the unexpected outcome of the country’s elections earlier this week.

“We have hedged almost into the beginning of 2018 and will continue to hedge about 12 months ahead going forward. We’re not going to change that because of whatever political event happened two days ago,” said Gulden.

On currency-adjusted terms, Puma sales gained 10.7 percent in the three months ended Sept. 30. Company net earnings spiked 98 percent to 39.5 million euros, or $44.1 million, almost double that of the equivalent year-ago period.

Puma’s operating profit rose 46.7 percent to 60.3 million euros, or $67.3 million. Despite the strong U.S. dollar, the gross margin — a key indicator of profitability — was maintained at 45.8 percent.

In the nine months to Sept. 30, Puma sales increased 6.4 percent to 2.67 billion euros, or $2.98 billion, while net profits increased 61.5 percent to 67 million euros, or $74.8 million. Dollar figures are calculated at average exchange rates for the period concerned.

The firm reiterated its 2016 guidance for a high single-digit increase in net currency-adjusted sales; a gross profit margin in line with last year’s level of 45.5 percent, and an operating result within the upper half of the range of 115 million euros to 125 million euros, or $125.7 million to $136.6 million at current exchange.

Here at FN, we’re partial to Rihanna’s Fenty Puma Creeper — after all, we are naming it our Shoe of the Year at the annual Footwear News Achievement Awards on Nov. 29.

But for those who have some extra cash and are looking for something a bit more edgy than the beloved Creeper, a pair of her sneaker boots might be the way to go. The tough, platform styles have just been released, along with other items from the fall collection.

Fenty Puma by Rihanna sneaker boots.

The platform version is offered in black or white with tonal accents and retails for $325. There’s also a wedge pair that is done in black patent leather with chain detail around the ankle that’s priced at $350. Both styles are available now on Puma.com and at select retailers including Bergdorf Goodman, Neiman Marcus, Six:02 and Revolve.

The Fenty Puma by Rihanna black wedge boot ($350) and white platform ($325).

It’s worth noting that Puma did a restock of the Creepers, and there are still a handful of sizes available online. The thigh-high, lace-up boots Rihanna gifted model Bella Hadid are also available, but those will cost you: They ring in at $980.

Want More?

See What Rihanna Has Been Wearing on the Set of ‘Ocean’s Eight’

How Rihanna, Iris Apfel & Linda Fargo Are Being Honored At the FNAAs

Roland Mouret Talks Kendall Jenner, Rihanna and Gigi Hadid’s Favorite Robert Clergerie Shoe

Puma and Rihanna are releasing more Creepers before the end of the year — and they’re a must-see.

Today, Puma announced that it is releasing three velvet Fenty Puma Creepers on Dec. 8 in gray, black and burgundy.

Details haven’t emerged on a release time on Puma.com or what retailers will be carrying this drop. In its tweet about the release, Puma called it the “must-have shoe of the year,” and here at Footwear News, we happen to agree with that.

On Nov. 29, we’ll be honoring Rihanna and Puma with our Shoe of the Year award at the annual Footwear News Achievement Awards in New York. Over the course of 2016, the Fenty Puma Creeper has churned up incredible demand and excitement for this fashion-forward, wearable sneaker. The rich colors and wintry fabrication of the latest Creepers has us thinking these will sell out in a flash.

Meanwhile, this week Rihanna and Manolo Blahnik launched their second collaboration — a remake of Blahnik’s iconic Timberland-style boots.

Want More?

Rihanna’s Fenty x Puma Sneaker Boots Are Available Now

See What Rihanna Has Been Wearing on the Set of ‘Ocean’s Eight’

How Rihanna, Iris Apfel & Linda Fargo Are Being Honored At the FNAAs

Kylie Jenner celebrated Tyga’s 27th birthday in an intimate way.

The “Keeping Up With the Kardashians” star shared topless photos Saturday on Instagram, posing in nothing but jeans and a pair of satin pink pumps while straddling the rapper.

“Happy birthday baby,” she captioned the racy picture of the couple clad in jeans and with their chests exposed.

The E! fixture had on a pointed-toe pump that featured an asymmetric strap from the toebox that wrapped around the heel. The sleek footwear incorporated gold chain detail around the strap and footbed, and a sharp stiletto heel.

She followed up the photo shot by photographer Sasha Samsonova with a steamy black and white image from the pictorial, writing, “Irreplaceable.”

On Friday, the Puma ambassador shared photos of herself modeling lingerie and included links to her forthcoming e-commerce store: Kyliejennershop.com. The homepage includes a 20-day countdown to its full launch.

The entrepreneur could be expanding into the undergarment category after debuting her Kylie Cosmetics beauty line this year, which includes her previous lip kit range. She also fronted an ad campaign for Puma’s Fierce KRM sneakers, which dropped earlier this month in the U.S. in Puma stores, select retailers and on Puma.com.

The shoes feature circular crystal patterns on the toe box in the same color as the upper, and lace detail around the ankle. Puma offers the kicks in plum, black, olive and white.

Kylie Jenner wearing the Puma Fierce KRM trainers.

Kylie Jenner in Puma’s latest ad campaign.

Want More?

Kylie Jenner Models New Puma ‘Fierce’ Sneaker Dropping Next Week

North West Rocks Kiddie Vans at Kylie Jenner’s Ferrari-Themed Party for Tyga’s Son

Kylie Jenner Sizzled in These Wide-Split Pants and Heels

Bella Hadid’s mother has come to her defense after the supermodel’s recent Nike campaign sparked a torrent of comment from Internet trolls and Olympians Meryl Davis and Ashley Wagner.

“You obviously don’t have to be an athlete to wear or enjoy Nike,” Yolanda said Friday during an interview with TMZ, adding that Bella was once an equestrian sports competitor from 3 years old until 15, when she began suffering from Lyme disease.

On Monday, Bella unveiled her “New York Made” billboard in the Big Apple, but some of the detractors among the nearly 2,700 comments cried that she was “too skinny” to represent a sportswear brand. Davis, an ice skater, chimed in — tweeting that she thought a professional athlete would’ve been a better choice: “I’ll take the one promoted by the athlete please ,” she tweeted one day later along with a photo composite of Bella wearing Nike, Kylie Jenner in Puma and Team USA gymnast Aly Raisman wearing Reebok.

Fellow Olympian Ashley Wagner joined the chorus, commenting on the tweet, “Strong is my kind of beautiful!!” Reebok Women responded on Twitter: “@AshWagner2010 @Meryl_Davis @Aly_Raisman Couldn’t agree more with you, ladies! #ToughIsBeautiful.”

Yolanda shared an image of daughter on Friday in action on a horse. “Always remember who you were before the world told you who you should be…. @bellahadid #athlete#horselover,” she captioned an Instagram photo .

The “Real Housewives of Beverly Hills” star revealed earlier this year that Bella’s woes with Lyme disease prevented her from continuing in professional riding sports. “[Bella] had to give up her lifelong dream of having a professional riding career and a shot at the Olympics due to her severe symptoms and inability to ride,” Yolanda shared in January. “[She] struggles with symptoms of chronic Lyme every day.”

Yolanda has said that some of the symptoms of her own battle with the disease included loss of eyesight, migraines, joint pain, numbness, short-term memory loss, among other issues.

Speaking to Entertainment Tonight on Friday, Davis clarified that she intended to say she supports a “diversified ideal of beauty” when she tweeted about Bella’s Nike campaign.

“As someone who has experienced just how hurtful comments on the Internet can be, my intention is to promote the use of a diversified ideal of beauty and support the role I believe female athletes can play in the pursuit of that,” Davis said. “I feel very strongly that all women should be represented in the media for young girls to see and my intention is to encourage inclusiveness. I am about women supporting women and building one another up.”

When it comes to sneaker releases, Black Friday is already one of the busiest days of the year, and now Puma’s sneaking in at the final hour with a head-turning rendition of one of its most iconic shoes.

Just a few months removed from September’s “Wraith” pack release, the Puma Clyde is back with a two-sneaker set known as the “Suits” pack. This group is inspired by basketball great Walt “Clyde” Frazier’s unmistakable fashion sense, specifically his extravagant suits — which are so famous, they even have their own Instagram page.

The Puma Clyde “Suits” pack features zebra and cow-patterned leathers.

According to Puma, the “Suits” pack includes colorways covered in zebra and cow-printed leathers as a nod to Frazier’s custom designer suits and fur coats. Along with the spotted and striped patterns, these Puma Clydes also feature a Clyde logo and lace tips in metallic gold.

The Puma Clyde “Suits” pack releases globally on Black Friday.

Get ready to add at least a couple more sneakers to your shopping list, because this pack arrives globally on Black Friday at Puma stores and select retailers.

The colorways in the Puma Clyde “Suits” pack were inspired by Walt “Clyde” Frazier’s custom suits and extravagant fur coats.

The zebra print colorway of the Puma Clyde “Suits” pack.

A detailed look at the Puma Clyde “Suits” pack.

Limited shoes are everywhere these days. Whether it’s a high-profile celebrity collaboration, a premium take on a staple style or a rare commemorative anniversary run, limited footwear is abundant and, more importantly, here to stay.

However, “limited edition” doesn’t automatically mean it’s a great shoe. Far too often, brands are guilty of slapping the limited tag on a shoe to generate buzz that otherwise wouldn’t have existed. On the opposite side of the spectrum are the shoes that are so scarce and so hyped — think Yeezys or OVO x Air Jordans — that they’re seemingly unattainable to the everyday shopper.

To help you find some middle ground, Footwear News has narrowed down a select list of limited edition sneakers worth buying this holiday season.

For the 35th anniversary of the Jazz Original, Saucony gave the sneaker a luxury spin with Wolverine Silkee suede and a pigskin liner in a colorway that goes with everything.

Saucony Jazz O Lux “35th Anniversary,” $100; Revolve.

Barneys’ Sole Series has produced a number of great collaborations, but this rustic take on Timberland’s iconic 6-Inch Boot is one of its best yet. Here, the rugged boots lose their usual nubuck construction for a shaggy suede and a grained leather collar.

Barneys Sole Series x Timberland 6-Inch Boots, $220; Barneys.

Graffiti artist Futura rose to prominence in the sneaker community during the 2000s with a string of sought-after collaborations, and he’s still up to his old tricks with projects such as this two-tone Converse collab.

Futura x Converse Chuck II “Skyfall,” $110; Nike.

The made-in-Italy Common Projects Achilles Low is cherished ad nauseam among menswear circles, but Need Supply’s exclusive 20th anniversary “Warm White” colorway is the perfect style to bring some excitement back to the simplistic sneaker.

Need Supply Co. x Common Projects Achilles Low “Warm White 20th Anniversary,” $435; Need Supply Co.

You’ll probably never be able to pull off a custom suit like the one and only Walt “Clyde” Frazier, but that doesn’t mean you can’t emulate parts of the basketball great’s style. Give it a shot with these zebra-striped Clydes before they’re all gone.

Puma Clyde “Suits” Pack, $95; End.

Hiroshi Fujiwara’s collaborations with Nike are the stuff of legend, which makes it that much more surprising that the Fragment Design founder’s latest Air Max LD-Zero is still lingering in a wide selection of sizes. Grab ’em while they last.

Nike Air Max LD-Zero H, $210; Nike.

Kendrick Lamar’s collaborations with Reebok go far beyond being good-looking sneakers — each one has a deeper anti-violence meaning, which comes full circle in this easy-to-wear olive-green colorway.

Kendrick Lamar x Reebok Classic Leather Lux, $149.99; Reebok.

With fewer than 100 pairs in existence worldwide, Ronnie Fieg’s Fracap RF120 collaboration could be the most limited shoe on this list. A handmade Italian suede upper and genuine shearling liner mean you’ll be getting every penny’s worth with these.

Ronnie Fieg x Fracap RF120 “Rust,” $275; Kith.

Truth be told, nearly any of Taka Hayashi’s Vans collaborations could have fit here, but this navy-and-cream execution of the Court Hi LX is about as good as it gets.

Taka Hayashi x Vans TH Court Hi LX, $160; Ssense.

Want more?

7 Lesser-Known Sneaker Brands to Consider This Holiday Season

11 Stocking Stuffers for the Sneakerhead in Your Life

The Most Outrageous Sneakers for the Ultimate Sneaker Collection

On Tuesday, Nov. 29, Footwear News will host its 2016 Achievement Awards in New York, honoring the best and brightest in the industry, including Rihanna’s Fenty Puma Creeper, the Shoe of the Year winner. Read on to learn more about the singer-designer’s accomplishments.

This year brought plenty of great shoe styles, but Rihanna’s Fenty Puma Creeper was the clear, absolute choice for Shoe of the Year. The sneaker had universal appeal to both men and women, and with the help of mega-star Rihanna’s celebrity platform, generated tremendous hype and strong global sales.

For Puma, bringing Rihanna on board as women’s creative director was a similarly obvious choice.

In 2014, Puma was in the process of a major rebranding. Olympic gold medal sprinter Usain Bolt was the most recognizable face of the Herzogenaurach, Germany- based, Kering-owned athletic company, and it became evident that Puma desperately needed a female face to embody its new sport-with-attitude direction.

Cue the brainstorming sessions. “We had all these names, and none of them made any sense,” said Adam Petrick, Puma’s global director of brand and marketing. “When we expanded the circle to entertainment and fashion, it was so clear who it needed to be. Rihanna exactly matched the brand values.”

As it turns out, it made a lot of sense on Rihanna’s side, too. The Grammy Award-winning singer, who is often lauded for her daring style, was interested in the opportunity to make a meaningful impact on the brand’s success. Rihanna and Puma announced their relationship in December 2014.

By the time of the first drop of the Creeper — a spin on Puma’s Basket silhouette with a creeper-style midsole — in September 2015, there was so much built-up anticipation that the shoes sold out in three hours.

Fenty Puma Creepers.

The Creeper has continued to be a best-seller, and Rihanna’s partnership with Puma has expanded to include the release of a trainer, a faux-fur slide and two hot-ticket runway shows. For Puma, the collaboration has been a driving factor behind its rising sales recently. In the third quarter of 2016, footwear was its strongest category, with sales up 16.4 percent, thanks in large part to the Fenty line.

The magnitude of the Creeper’s success is not lost on Rihanna. “In my wildest dreams, I never would have imagined an honor like Shoe of the Year,” the star told Footwear News. “It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the Creeper.”

Rihanna and her friend, Travis Scott, wearing Fenty Puma Creepers.

RIhanna wearing Fenty Puma Creepers.

So what’s the recipe for this hit shoe? It’s equal parts wearability and Rihanna’s celebrity pull, said Petrick. “This is not a crazy product that’s hard to imagine yourself wearing,” said the executive, citing the color variety as a key part of the success. “And hey, it’s Rihanna. She’s brought an energy and excitement that would have been impossible for us as a brand to accomplish. She has an immense following, and when she asks her following to participate in something, they do.”

And the global star did not merely slap her name on a shoe. Petrick recalled that at one of Puma’s early meetings with Rihanna in New York, she came armed with handouts expressing her ideas. “It was amazing, and now you see how everything she talked about at that time came through in the creative direction,” he said.

Rihanna was spotted wearing her Fenty Puma Creepers.

As for retailers, the response has been overwhelmingly positive. “The launch of the Creeper is game-changing for women’s sneaker fashion,” said Natalie Ellis, VP and GM at Six:02, Foot Locker’s women’s banner. “We saw tremendous consumer excitement for the silhouette and Rihanna’s passion for fusing sport and style.”

Inside the Fenty x Puma pop-up shop at Foot Locker’s Six:02 in New York.

Petrick agreed: “It’s pretty clear we have something that everybody wants. You can see that shoe from a distance of 25 feet and you know what it is, but it is also easy to wear. That’s a killer combination. That’s what it takes to be a Shoe of the Year.”

Want More?

How James Harden & Kanye West Helped Adidas Boss Mark King Nab Person of the Year

How Kith Won Over the Retail Landscape in 2016

Why Gucci Was Influential on Another Level This Year

How Chiara Ferragni Leveraged Her ‘Blonde’ Ambition Into E-Stardom

If for some reason you’re still not in the holiday spirit, the right pair of shoes might just do the trick. With December underway, now’s the time to pick up some festive footwear that you’ll be able to work into your outfits all month long. Scroll down for a selection of sneakers that will be able to convert even the biggest of Scrooges.

Gucci’s dazzling New Ace in metallic snakeskin is the ultimate holiday statement sneaker.

Gucci New Ace Metallic Snakeskin, $790; Barneys.

The Italian-made Buscemi 12MM boasts a square-perforated metallic gold upper.

Buscemi 12MM, $659; Barneys.

The latest and greatest Air Jordan takes on a striking “Varsity Red” colorway that looks every bit as good as it functions on the court.

Air Jordan XXXI “Varsity Red/White/Black,” $185; Nike.

These Nordstrom-exclusive Vans Old Skools take one of the year’s hottest silhouettes and wraps it in green velvet.

Vans Old Skool Velvet “Forest,” $64.95; Nordstrom.

Alexander McQueen’s Puma collaboration will have you in the mood for holiday parties and presents.

Alexander McQueen x Puma Move Mid, $345; Revolve.

Nothing says festive quite like these bright red croc-embossed Giuseppe Zanotti sneakers with gold hardware.

Giuseppe Zanotti Croc-Embossed London High-Top, $795; Ssense.

This updated version of the classic Nike Air Huarache is dipped in a crimson “Gym Red” that’s subtle yet striking.

Nike Air Huarache Ultra “Gym Red,” $120; Nike.

Want more?

New Laces to Style Your Sneakers This Season

11 Stocking Stuffers for the Sneakerhead in Your Life

Holiday Gift Guide: Designer Kicks for the Serious Sneakerhead

Today marks the final drop of 2016 from Fenty and Puma.

The latest Creepers from Rihanna and Puma are done in three velvet colorways, fitting for the coming chilly winter temperatures. The shoes, which were recently named Footwear News‘ Shoe of the Year at the FN Achievement Awards on Nov. 29, are this time offered in gray, black and burgundy velvet.

Burgundy velvet Fenty Puma Creepers.

The shoes are priced at $150 and will be available on Puma.com at 10 a.m. ET today and in select Puma retailers.

It’s been more than a year since the first Creeper drop, and each time, the shoes sell out incredibly fast. During her speech at the FN Achievement Awards, Rihanna said, “I didn’t expect people to love it the way I do, and the way they’ve supported it means so much to me.”

She also gave a shoutout to her fans and inspiration: “All the Creeper fans and all the kids in the street who inspire me by doing things their own way.”

See more from Rihanna at the FNAAs below.

Want more?

Rihanna and Prince Harry Meet in Barbados

Rihanna Says She’s Inspired By Kids Who Are ‘Doing Things Their Own Way’

How Rihanna and Puma Dreamed Up the Most Desirable Shoe of 2016

We already knew that Rihanna’s Fenty Puma Creepers, FN’s Shoe of the Year, were a blockbuster hit — and on Thursday, the velvet version sold out again.

Now online shopping site Lyst has announced that the Fenty Puma style was the most searched shoe on its site in 2016. The popularity helped Puma net a 183 percent increase in popularity on Lyst this year.

Gucci was also heavily searched, with the brand’s fur-lined loafers ranking high on the search list. Overall, the slide category grew a whopping 476 percent over last year.

Gucci’s Princetown fur-lined leather slippers.

Shoes continue to be a robust category for the site — and more than a quarter of Lyst visitors shopped for footwear this year.

J.W. Anderson’s Pierce bag was the hottest handbag of the year, according to Lyst. During September Fashion Week alone, more than 750,000 people searched for a “Pierce” bag.

But back to Queen Ri. The latest Creepers from Rihanna and Puma were done in three velvet colorways, fitting for the coming chilly winter temperatures. The shoes were this time offered in gray, black and burgundy velvet.

Gray, burgundy and black velvet Fenty Puma Creepers.

Kylie Jenner kicked off her new pop-up shop in looks that were close to home.

The Puma ambassador donned a pair of its new Ferrari collection ankle boots and companion sweater on Friday when she greeted fans at her temporary lifestyle store in Canoga Park, Calif., at Topanga Westfield shopping plaza. It was her second outfit of the day after changing out of a maxi dress and Yeezy Season 3 heels when she arrived.

Kylie Jenner wears Puma x Ferrari sneakers for the launch of her pop-up shop.

The collaborative sneaker from Puma and the luxury car brand features a leather and mesh upper, slip-in profile, Puma’s Formstrip at the lateral side and Ferrari branding at the side heel and tongue tab.

Kylie recently fronted an ad campaign for Puma’s Fierce KRM sneakers, which dropped in November at Puma stores, select retailers and on Puma.com.

Kylie Jenner wears Puma x Ferrari sneakers for the launch of her pop-up shop.

Taking to Snapchat, the “Keeping Up With the Kardashians” star thanked fans who waited outside the mall as early as 4:30 a.m. for the opportunity to shop for her merchandise.

Some of the items available to purchase at the pop-up include her Kylie Cosmetics beauty line, as well as her self-branded underwear, phone cases, T-shirts and sweaters. Also available are Kylie x Arthur George socks ($15) — a collaboration with her brother Rob Kardashian’s sock brand.

Kylie Jenner x Arthur George socks; $15.

Before making her way into the store, Kylie browsed some other shops at the mall alongside her mother, Kris Jenner, and boyfriend Tyga. The budding mogul was dressed in bombshell style for her arrival before later opting for a casual ensemble. She teamed an orange maxi dress with a pair of her brother-in-law Kanye West’s Yeezy Season 3 mesh ankle boots ($995).

Along with the pop-up launch, her e-commerce store Kyliejennershop.com debuted today, which sells similar merchandise.

Click through the gallery below to see more of the shop.

Puma and skate brand Diamond Supply Co. are having a fruitful month so far.

Last week, the two brands released a joint version of the Clyde sneaker, and now they’re coming out with a deluxe series of Puma Suedes.

The Puma x Diamond Supply “Classic Suede” pack consists of three versions of the shoe — in tone-on-tone black, white and teal (or as the brands describe the color, Aruba Blue, though it also closely resembles Tiffany Blue).

Puma x Diamond Supply Co. Suede sneaker in white

Puma x Diamond Supply Co. Suede sneaker in black

Diamond Supply founder Nicky Diamonds updated Puma’s iconic sneaker silhouette with the types of durable features and materials found on today’s performance skate shoes.

For instance, elastic straps were added to the sides of the tongue, which features the Diamond Supply logo. In addition, a tough mesh panel reinforces the collar lining and the vamp area features five perforated holes for breathability. And the shoe also comes with more padding in the lining and a molded removable sockliner.

A few select Puma x Diamond Supply Suedes are on sale now at Diamondsupplyco.com for $100, though the Aruba Blue colorway has already sold out. Good news, though! A wider-scale release is set for Saturday, Dec. 17, to select sneaker retailers worldwide.

Puma x Diamond Supply Co.

Puma x Diamond Supply Co.

Want More?

How Rihanna and Puma Dreamed Up the Most Desirable Shoe of 2016

Puma’s Releasing Sneakers Inspired by Walt ‘Clyde’ Frazier’s Extravagant Style

Puma Net Almost Doubles in Q3

See The Weeknd in His First Ad Campaign For Puma

Japan’s Mita Sneakers has already produced a strong group of sneaker collaborations this year, and it’s sneaking in a revamped version of a classic release before it’s all said and done.

The Mita Sneakers x Puma Clyde “$1,000 Bill” takes the theme seen on the store’s 2007 Puma Clyde “Money” collaboration and adds even more flair to the cash-themed kicks. The sneakers are built around a black suede upper, which is covered in a print on its lateral side that imagines NBA great Walt “Clyde” Frazier as the face of the $1,000 bill.

At the medial section, the Mita Sneakers x Puma Clyde “$1,000 Bill” features mismatched blue and red Puma formstrip branding on the right and left shoes, respectively. Further separating this 2016 release from its 2007 predecessor is the addition of a rhinestone-bedazzled formstrip at the lateral section, which complements the high-priced theme.

If this pair is on your radar, you won’t have to wait for a chance to buy them: The Mita Sneakers x Puma Clyde collaboration is available now exclusively from Mita Sneakers for ¥ 18,000, which converts to around $156.

Mita Sneakers x Puma Clyde “$1,000 Bill,” $156; Mita Sneakers.

Want more?

Puma’s Releasing Sneakers Inspired by Walt ‘Clyde’ Frazier’s Extravagant Style

How to Get Mita Sneakers’ Adidas Consortium Collaboration

Brooks To Launch ‘Enchantment’ Beast 1 With Japanese Retailer Mita Sneakers