The iconic Super Mario video game franchise is 35 years old, and Puma and Nintendo are using footwear to celebrate the anniversary.
For the milestone, Nintendo reimagined the Puma RS-Dreamer sneaker, which is the popular debut signature basketball shoe of rap superstar J. Cole. The Nintendo x Puma RS-Dreamer “Super Mario 64” features nods to the beloved video game and design elements fans are sure to notice.
The look is executed in a red, white and blue color scheme. The upper is primarily red with blue overlays and hits of silver and yellow. The midsole features blue tones and white, and the shoe is completed with a white outsole. Sticking with the Super Mario theme is the game’s logo on the tongue.
The court-ready shoe is equipped with top-tier Puma tech such as its ProFoam midsole with energy-returning RS-Foam in the heel, high-abrasion rubber outsoles and a disruptive cord lacing system to keep the fit snug.
Nintendo x Puma RS-Dreamer “Super Mario 64.”
CREDIT: Courtesy of Puma
Puma confirmed that the Nintendo x Puma RS-Dreamer “Super Mario 64” will be worn by NBA and WNBA players during game action in the bubble in Florida.
The Nintendo x Puma RS-Dreamer “Super Mario 64” arrives on Friday via Puma.com and at the Puma NYC Store. Also, it will be sold online and in store at all Foot Locker Inc. banners including Foot Locker, Kids Foot Locker, Champs Sports, Footaction and Eastbay. The sneaker will retail for $125.
Another look at the Nintendo x Puma RS-Dreamer “Super Mario 64.”
Following weeks of speculation, Neymar Jr. has finalized an endorsement deal with Puma.
The sportswear giant confirmed the long-term partnership, which was also signed with NR Sports, which holds the image rights of the athlete. As part of the agreement, the Brazilian soccer star will not only wear Puma cleats on the pitch, but also serve as a brand ambassador off the field.
Both Puma and Neymar announced the news on social media, along with the banner, “The king is back.” On Twitter, Puma wrote, “Welcome to the fam.”
CEO Bjørn Gulden also commented on the deal. “Neymar Jr. joining our Puma family is fantastic,” he said. “He is one of the best players in the world and extremely influential for the global football and youth culture. We are very excited and look forward to working with him both on and off the pitch.”
In addition, Neymar — whose full name is Neymar da Silva Santos Júnior — took to the social networking platform to issue a statement. He reminisced about his childhood, watching videos of football legends including Pelé, Johan Cruyff and Diego Maradona — all of whom were sponsored by the German brand.
“I wish to bring back the legacy that those athletes created on the pitch,” wrote the Paris Saint-Germain forward. “I want to help bring back memories from each of their football histories and the magic they gave us in their classic leather boots — and through boots like those, leave behind my own legacy. They each played in Puma, and each of them created their magic in The King.” (The shoe debuted in the late 1960s and was worn by the aforementioned athletes.)
He added, “Every time I lace my boots — my King boots — I will do anything to achieve all of my dreams to honor my name and that of all those great ones who wore the King before me. This will be my Puma history. The King is back!”
The announcement comes two weeks after Neymar and Nike ended their high-profile 15-year partnership. In a late August email to FN, the Beaverton, Ore.-based company confirmed that Neymar was no longer an athlete ambassador of the brand. The pro footballer had also helped deliver the first-ever soccer range for the athletic behemoth’s Jordan Brand label in October 2016, which made Neymar the first player to don Jumpman branding on the pitch.
Hot on the heels of its Neymar signing, Puma is adding to its soccer scorecard. The sports giant is teaming up with cult street wear label KidSuper.
Puma and KidSuper are collaborating on a capsule collection inspired by KidSuper founder Colm Dillane’s love of soccer. There are to be two drops with the first hitting stores this week, Sept.17.
KidSuper x Puma features garments, accessories and five shoe styles — KidSuper takes on the Puma Style Rider, Nitefox, Cell Dome Sock, Oslo City and Wilo slide. The look is retro and colorful with soccer inspired prints and KidSuper signature doodle graphics.
While all the shoes in the collection are takes on archival or current Puma designs, the Cell Dome sock is based on a ’60s running shoe with Velco fastenings. “It got banned from the 1968 Olympics because it was considered too high tech for the time,” laughed Dillane. “I was like ‘I HAVE to use this.”
KidSuper x Puma
CREDIT: Puma
Since KidSuper launched some 10 years ago, the brand has been growing organically, Dillane clocking up small-scale localized customization projects with Nike and Adidas in New York. This, however, is his first major global collaboration.
We discussed the project earlier in the summer, during a WhatsApp call. Dillane was at home in New York, filling up the swimming pool hastily dug out in his Brooklyn backyard to beat the soaring temperatures. Because that’s the way he rolls.
“It takes up the entire space,” he said. “You can’t even open the door now so you have to jump in from the second floor window. I’m thinking of charging the public $20 a swim.”
He may or may not have been joking about the last bit. After all, this is they guy who began his entrepreneurial career selling T-shirts in his school cafeteria and started KidSuper while still studying.
An image from the KidSuper x Puma collaboration lookbook.
CREDIT: Puma
Dillane revealed that all the big three sportswear labels had reached out to him but he chose Puma because they offered him the best deal.
In fact, Puma gave him completely free reign, he said.
KidSuper x Puma
CREDIT: Puma
“They allowed me to anything I wanted, like completely remake the uppers,” he said. The only stipulation was that he had to use the Puma soles. He admits that he was shocked. “I couldn’t believe they would approve what I wanted to do.”
Designers can often take their brand partnerships for granted added the KidSuper founder. “You see a lot of collaborations getting a ton of hype, but often really not doing anything apart from changing the colors.”
An image from the KidSuper x Puma collaboration lookbook.
CREDIT: Puma
So what does this sort of partnership do for a brand like KidSuper — currently sold just on his own e-commerce, his little shop-cum-studio in Brooklyn and a handful of specialized stores?
“We’ll now be sold in every Puma store across the world, It legitimizes it and brings us to the next level,” he said, adding that he’s also checking off many of his childhood dreams.
KidSuper x Puma
CREDIT: Puma
In addition to the first KidSuper x Puma capsule, he has also created a soccer cleat, part of a product release scheduled for later in the year involving Arsenal soccer star Héctor Bellerín.
“He’s the fashion guy of soccer and has even walked for Louis Vuitton,” said Dillane, revealing that Bellerin has already premiered the shoe. He wore a prototype version during a training session in June.
Dillane played on the youth team of Brazilian soccer club Vitoria when he was in high school and still plays with a local club in New York. Instead of traditional models, it’s his team mates who are pictured in the collection’s lookbook.
According to Dillane, upwards of 20,000 shoes are being produced and he is keen to challenge the market’s current preoccupation with limited editions. “Some people want to keep the numbers super low but I think coolness doesn‘t have to come from exclusivity,” he observed. “It’s more what you do creatively as a brand.”
On the subject of creativity, in addition to having free reign when it came to the designs, Dillane was also given carte blanche as to their promotion. He chose to do his own seven episode KidSuper x Puma animation series called SCRAM.
KidSuper x Puma
CREDIT: Puma
It features cartoon versions of Bellerín, Usain Bolt, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun an Lil Tecca.
It was created by Dillane in collaboration with the artist Rhymez like Dimz. The series which will run on the KidSuper YouTube channel from Sept. 16, has already been teased on billboards in New York’s Times Square.
KidSuper x Puma campaign
CREDIT: Puma
Dillane made his Paris runway debut in June 2019 as part of a raft of American brands testing the waters in the French capital. Typically, his spring ’21 show was a creative highlight of Paris Men’s Fashion Week Online in July.
It involved a stop motion animation featuring Barbie dolls with 3-D-printed heads in the image of Dillane’s heroes including soccer players Pelé, Ronaldo and Maradona. All of course wore in miniature versions of the collection.
KidSuper x Puma
CREDIT: Puma
“What I loved about the virtual shows was I felt everyone on the same playing field so it was more a competition of creativity than budget,” he concluded.
And talking of budget, prices for the Puma collab are accessible to boot, ranging from $40 to $200. Puma.com
UFC star Israel Adesanya is now a Puma ambassador.
The undefeated middleweight champion, who is set to put his 19-0 record and belt on the line Sept. 26 against Paulo Costa, revealed on social media today that he is now a Puma-backed athlete. The news was first reported by ESPN MMA insider Ariel Helwani.
Shortly after Adesanya tweeted a post sharing the announcement, Puma replied: “Welcome to the fam.”
Terms of the deal have not been disclosed.
Puma has been active as of late with signing major sports stars. Aside from Adesanya, the German athletic powerhouse announced it added soccer star Neymar Jr. to its roster on Sept. 12. The signing confirmed speculation that circulated in late August that he was leaving Nike, his longtime sponsor, for Puma.
Puma’s addition of Adesanya comes two months after the UFC stated it was parting ways with the organization’s apparel and footwear sponsor, Reebok. Once the Reebok deal is up in March 2021, Venum will take over.
Aside from venturing into new sports with Adesanya in MMA, Puma has spent the last few years bolstering its ambassador roster with athletes in several sports, most notably basketball with the signings of RJ Barrett, Kyle Kuzma, DeMarcus Cousins, Michael Porter Jr., Deandre Ayton and several others. The brand announced it was reentering the category in June 2018 after 20 years away from the sport.
“Whoever said the sky is the limit, doesn’t know about the universe!” Hyped and honored to partner up with a BEAST in the game @pumapic.twitter.com/1RMFyzX21C
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Kim Kardashian shared a series of photos of her daughters on Instagram today. In the shots, her oldest daughter North, 7, tries to teach Chicago, 2, how to make a peace sign.
North dressed in a pair of flashy camouflage overalls paired with a beige t-shirt. For shoes, she opted for a familiar pair of Yeezy slides from her dad, Kanye West’s, footwear line. Her “Earth Brown” slides feature a subdued monochromatic finish and are built to be lightweight. Retailing for $245, the slip on shoe is equipped with exaggerated flex grooves for enhanced traction.
Chicago, on the other hand, looked ready to take on a tennis match, wearing a black leotard and black gym shorts paired Adidas Yeezy Boosts.
Puma makes a similar pair in its RS-X 3 Puzzle Little Kids’ style, which features a mesh upper with suede and leather overlays and a lightweight PU midsole for cushioning. The sneakers have a rubber outsole to make for better traction and grip and retail for $70.
This isn’t the first time that North has worn shoes from her dad’s Yeezy line. In August, she took a shopping trip to her mom’s closet wearing the Yeezy Foam Runners in the “Aarat” colorway. The shoes, which are made of harvested algae foam have been compared to Croc’s classic clog but it’s unique silhouette has become a popular shoe with it’s never-before-seen accents and striking divergence from traditional sneaker lines. Each pair resells for anywhere between $550 and $721 on StockX.
Chicago also has a pair of Yeezy slides, only hers are in the “Bone” colorway. The infant silhouette style has a distinctive shark-tooth sole and a thick upper band finished with an adjustable back strap for stability. The two-year-old wore the pair for a photoshoot with North back in August.
Earlier this summer, North celebrated her 7th birthday with a Western-themed party in Wyoming. North looked stylish in Ugg boots and a neon green cow-print dress as she rode a horse with her mom. Chicago got in on the fun, too, wearing a little red dress paired with mini round-toe cowboy boots detailed with pull-tabs and Western stitching.
Yesterday, Kanye West was talking disrespectfully about Puma. Today, he is apologizing.
The rapper took to Twitter again today, this time revealing he spoke with Kareem “Biggs” Burke, who cofounded West’s former record label home, Roc-A-Fella Records. In the tweet, West also apologized to Jay-Z and Roc Nation lifestyle specialist Emory Jones.
“Speaking Biggs now … I shouldn’t have said anything about Puma publicly … I apologize to Emory and Jay and the entire Puma crew,” West tweeted today.
Speaking Biggs now … I shouldn’t have said anything about Puma publicly … I apologize to Emory and Jay and the entire Puma crew
Kanye West has been tweeting up a storm as of late. Today’s social media commentary from the rapper-turned-designer included a bold statement about the label that delivers his Yeezy footwear and a shot at a rival athletic brand.
“I am the head of adidas,” West wrote in a tweet today. “I will bring adidas and puma back together and bring me and jay back together … all pumas designs are embarrassingly trash but I will personally design puma and adidas and make everything ok.”
West’s “Jay” mention is a reference to longtime music collaborator Jay-Z, who is affiliated with Puma.
Both Puma and Adidas declined FN’s request for comment.
Although the shot at Puma on Twitter today is jarring, it’s not the first time West has taken aim at the brand publicly before. On Feb. 9, 2016, the rapper proclaimed on Twitter that sister-in-law Kylie Jenner was “1000% Kylie is on Yeezy team” and that “1000% there will never be a Kylie Puma anything. That’s on my family!”
West’s proclamation, however, proved to be incorrect. Jenner signed a deal days later with Puma on Feb. 17, 2016.
There have been shakeups at Adidas as of late that have impacted his Yeezy brand. FN obtained an email on Sept. 1 that was sent to Adidas employees revealing Jon Wexler, who was the GM of Yeezy, was leaving Adidas. A day later, West tweeted a thank you to Wexler. “This man changed the game with our Adidas deal and helped to bring adidas to a 62 billion dollar market cap and made me a multi billionaire,” West wrote. “Thank you Jon. You changed my life.”
Also on Sept. 1, West appeared on Nick Cannon’s “Cannon’s Class” and stated Adidas should let him wear Air Jordans, despite the shoes being made by Adidas rival Jordan Brand (a company backed by Nike). “In my Adidas contract, I definitely should be able to wear Jordans. Jordans need to be part of reparations. You can’t tell a Black man not to wear Jordans,” West said with a laugh. “Any deal [should say], ‘But you could wear Jordans.'”
I am the head of adidas … I will bring adidas and puma back together and bring me and jay back together … all pumas designs are embarrassingly trash but I will personally design puma and adidas and make everything ok
Snipes and Puma are celebrating National Voter Registration Day in an impactful way.
The European sneaker retailer — which made its U.S. debut with the KicksUSA acquisition in May 2019 — and the sportswear brand have teamed up to place voter registration kiosks in 95 Snipes stores stateside.
In a statement, Snipes said customers can either use the Vengo kiosk or a QR code scanning sign that will bring up their local state voting site.
At four specific stores — three in Philadelphia stores and the debut Snipes 2.0 store at the Barclays Center in Brooklyn, NY — there are interactive Vengo kiosks that will not only offer voter registration links but will also dispense reusable custom Snipes and Puma branded #UseYourVoice masks. The remaining Snipes stores will feature in-store signage with QR codes that once scanned will bring customers to the voter registration site in their respective state.
Once the customer uses the kiosk or the QR code, Snipes said the user will be asked questions in a survey about voter registration status and their state of residence, which will lead to information about how to register and vote in their state.
Aside from assisting customers to register to vote, the kiosks inside Snipes stores and the QR codes will direct consumers to their state voting websites to find out information on local polling locations until Election Day, which is Nov. 3.
Although Snipes is the latest athletic retailer to announce a voter registration initiative, it’s not the first. Foot Locker, for instance, announced on Sept. 17 that it joined forces with Rock the Vote to install voter registration hubs at more than 2,000 of its namesake stores as well as Champs Sports, Footaction and Eastbay outposts to help its Gen Z consumers get to the polls. The initiatives begins tomorrow.
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It’s safe to say that comfortable clothing and exercise gear have become mainstays in our wardrobes during the time of coronavirus. And because you can never have too many of these styles in your closet, now’s the time to stock up on more for a fraction of the price during Puma’s huge sale.
Until Thursday, the sports brand is offering up to 70% off on a range of men’s casual and performance pieces, from hoodies, sweatpants and recovery slides to training and running shoes. So whether you’re looking to work up a sweat or kick back in some loungewear, there’s something here for you.
As an added bonus, all orders within the U.S. are eligible for $10 expedited shipping for a limited time.
Ahead, take a look at some of our favorite styles from the sale, and visit us.puma.com/en/us/private-sale/mens to see all the stellar discounts.
Puma Hybrid Fuego Knit Running Shoes
Perfect for hitting the pavement or gym, these sleek running shoes feature the brand’s HYBRID foam for great energy return and a breathable, moveable knit upper. Even better, the shoes are now half off.
This mixed media pair is sure to elevate your street style, complete with a cool colorblock finish and chunky, angular midsole for an on-trend 90s-inspired look.
Pair your sweatpants with this classic branded hoodie, available in wear-with-everything hues like navy blue, black and gray, as well as a standout cherry red if you’re going for a bold look.
Add this stylish windbreaker to your cold weather rotation. It features a half-zip closure, hood and storm flap for protection and is currently 60% off.
Enhance your training sessions with this brand’s popular Tazon 6, featuring a stabilizing midfoot saddle for support during quick back and forth motions, a shock-absorbing heel pod and soft sockliner for comfort.
CREDIT: Courtesy of Puma
Puma Star Vital Men’s Training Shoes
Another great training shoe, this sleek, no-tie style — featuring a cushioned midsole and knit upper — is over 50% off.
An updated take on the brand’s iconic Cabana Racer from the 70s, this running-turned-lifestyle shoe features the same breathable cushioning with the addition of mesh, nylon and suede in the upper.
The latest release in Puma’s Viz-Tech line, this style features a running-inspired upper with a new graphic panel around the ankle. Meanwhile, an EVA heel pod and midfoot stabilizer offer extra support.
Who’s in, who’s out, who’s been promoted and hired — FN covers all the industry changes in one place. Know of an executive on the move? Tell us web@footwearnews.com.
Oct. 7, 2020:Adidas has appointed a new head of human resources after employee complaints over racism at the firm led Karen Parkin, former global head of HR, to exit in June. The Germany-based sportswear giant tapped Amanda Rajkumar to lead the HR department starting next year. The new exec joins the team from French bank BNP Paribas, where she most recently served as HR chief for its Americas division. She also previously worked for JPMorgan for nearly a decade in various senior HR management positions. She started her career in 1993 as a research psychologist.
Adidas HR chief Amanda Rajkumar.
CREDIT: Raymond Mair/Courtesy of Adidas
Oct. 5, 2020:Puma has tapped stylist June Ambrose as its new creative director. In a post on Instagram, Ambrose — an award-winning costume designer who has styled the likes of Alicia Keys and Mariah Carey — announced the news with the caption, “The cat is out of the bag.” She has also created looks for Jay-Z, who serves as creative director of the brand’s basketball division, Puma Hoops. As part of her new role, Ambrose is tasked with working on the Puma’s women’s and girls’ collections. The first line is expected to release next summer.
Oct. 1, 2020: K-Swiss announced the appointment of Dave Grange today as its VP of sales for the Americas region. In this role, the company said he will be tasked with leading the U.S. wholesale business, specifically finding new opportunities and driving growth. Before K-Swiss, Grange held leadership roles with other industry leaders including a stint as SVP of footwear at Lacoste and the VP of North America for Keds and Pro-Keds.
Dave Grange, K-Swiss’ VP of sales for the Americas.
CREDIT: Joshua Scott/Courtesy of K-Swiss
Big Moves From Last Month
Sept. 30, 2020:PVH Corp. is moving forward with its planned leadership succession. The Tommy Hilfiger and Calvin Klein parent has announced that president Stefan Larsson will take on the role of CEO, effective Feb. 1. He will succeed Manny Chirico, who has served in the post since 2006 and will continue as chairman of the board of directors. Larsson joined PVH last year in June, where, as president, he oversaw the company’s branded businesses and reported directly to Chirico. “It has been a privilege to work side by side with Manny in recent months, to learn firsthand how he has built PVH into one of the world’s most admired fashion and lifestyle companies,” Larsson said in a statement. “It is an honor to become the leader of this exceptional company, and as we move into a new chapter of growth for PVH, I look forward to continuing its evolution, building on our inherent strengths, getting closer to the consumer than ever before and working with an incredible team.” Previously, Larsson was CEO at Ralph Lauren Corp., as well as served in the position of global president of Old Navy, a division of Gap Inc.
Sept. 25, 2020:Patagonia Works has a new CEO: Ryan Gellert. The executive — who had overseen the organization’s business in Europe, the Middle East and Africa since 2014 — now heads the holding company for Patagonia Inc., which offers apparel and equipment, as well as Patagonia Provisions and Patagonia Media. The firm is also parent to Lost Arrow Solutions (material innovation), Fletcher Chouinard Designs Inc. (surfboards), Tin Shed Ventures LLC (investments) and Worn Wear Inc. (used and upcycled apparel). In addition to the appointment, Patagonia’s board of directors also made two big changes within the company’s leadership team: Jenna Johnson, who previously led the firm’s technical outdoor business, will serve as head of Patagonia Inc., where she will oversee the brand’s apparel and equipment division. On the other hand, Lisa Williams, who joined Patagonia’s product team in 2001, will assume a new role as head of innovation, design and merchandising.
Sept. 21, 2020:Lori Spicer Robertson has joined Saks Fifth Avenue as its first VP of diversity and inclusion. With the new appointment, announced in an exclusive by FN’s sister publication WWD, the new exec is tasked with “creating and leading strategic initiatives that foster a culture of equity, diversity and inclusion.” She reports to chief people officer Sarah Garber. According to WWD, Robertson most recently served as chief communications and engagement officer at United Way of the Mid-South, where she led D&I, as well as community and employee engagement, culture-shaping initiatives, plus marketing and communications.
Sept. 15, 2020:Crocs has named a new president. Michelle Poole, who took over the post on Sept. 10, has been tasked with overseeing the brand’s Americas, Asia and Europe-Middle East-Africa regional commercial teams, as well as the product design and management, merchandising and marketing departments. Since April, Poole served as the company’s EVP and chief product and merchandising officer. Prior to that role, she held the positions of SVP plus product and merchandising chief. In addition to those responsibilities, she took over Crocs’ marketing functions in 2017.
Sept. 1, 2020: LVMH‘s North America division has appointed Corey Smith to the new role of VP of diversity and inclusion. He previously served in the same title at the Major League Baseball and now reports to Gena Smith, SVP of human resources and head of global executive and creative recruitment at the luxury fashion conglomerate. Prior to the MLB, Smith worked at NBC Universal, Altria Corporate Services and his alma mater, Columbia University.
Dua Lipa continues to make ’90s-inspired trends look modern and effortlessly cool. On Saturday, the ‘Break My Heart’ singer mastered a monochrome ensemble — pairing a sheer black polka dot top with a matching bralette underneath and black satin-like trousers with a utility belt.
For footwear, the ‘New Rules’ artist chose a pair of Puma Classic+ sneakers in the black and white colorway. They feature a suede upper construction with foam lateral sides, branded detail on the sides and tongue, and a golden-hued logo on the heel tab. The sneakers retail for $65 and are available for purchase at puma.com.
Aside from these sleek retro shoes, the ‘Levitating’ artist often is spotted wearing her beloved Prada Combat Sneakers. The shoes feature a leather-trim mesh upper construction, lace-up front detail, and an on-trend rubber chunky lug sole with a 2-inch heel. They retail for $890 and are available for purchase on modaoperandi.com.
She most recently was spotted wearing these trendy shoes on Oct. 1 while out for dinner in New York City. For the outing, the 25-year-old styled them with a short-sleeve black and white printed dress from the Chrome Hearts x Art Basel Miami 2019 Exclusive capsule collection, Wolford 10 Individual tights, a dark rose-toned Hermès Birkin Bag, and a white face mask.
Dua Lipa in New York City on Sept. 30.
CREDIT: Felipe Ramales / SplashNews.com
The day before, Lipa also was spotted wearing these futuristic shoes as a part of her effortlessly cool travel ensemble. She styled them with a Marc Jacobs tee-shirt and baggy low-rise blue jeans. She finished off the look with her Bea Bongiasca earrings and go-to black Bottega Veneta Shoulder Pouch bag. During the same week, the 25-year-old styled both these of-the-moment designer pieces with a semi-sheer floral top and another, darker pair of baggy blue jeans.
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Hailey Baldwin continued her post-workout tradition as she grabbed a drink at her favorite juice shop with Addison Rae.
Hailey Baldwin
CREDIT: Rachpoot/MEGA
The 23-year-old model stepped out after her sweat session in a matching pink ribbed sports bra and biker shorts set, converting up in a blue ball cap and a protective black face mask for the outing.
Hailey Baldwin steps out after a workout in Los Angeles, Oct. 21.
CREDIT: Rachpoot/MEGA
A close-up of Hailey Baldwin’s furry slides.
CREDIT: Rachpoot/MEGA
As for footwear, Baldwin surprisingly opted for furry slides over athletic sneakers. While some may view this choice as unconventional, slides provide a perfect recovery shoe for your feet after a heavy lifting session or after a more low impact workout like yoga or pilates where sneakers aren’t necessary.
Hailey Baldwin steps out after a workout in Los Angeles, Oct. 21.
CREDIT: Rachpoot/MEGA
A close-up of Hailey Baldwin’s furry slides.
CREDIT: Rachpoot/MEGA
As for Addison Rae, the TikTok phenomenon herself went with her new go-to Puma sneakers for her daily workout ensemble. The colorful kicks highlighted mixed material uppers with mesh panels and pops of neon shades across a sculpted midsole.
Her athletic outfit as well included a matching black sports bra and leggings set from the Australian activewear brand, Stax.
Addison Rae steps out after a workout in Los Angeles, Oct. 21.
CREDIT: Rachpoot/MEGA
A closer look at Addison Rae’s Puma sneakers.
CREDIT: Rachpoot/MEGA
As for Baldwin herself, she previously worked with Levi’s to star in their summer ’20 campaign alongside Jaden Smith and most recently joined the denim brand to help launch its SecondHand upcycling initiative. She has also appeared in marketing campaigns for brands such as Guess, Zadig & Voltaire, Ralph Lauren and Tommy Hilfiger. What’s more, in 2016, the A-lister joined forces with Ugg, starring in the label’s Classic Street Collection campaign for fall ’16.
The media personality’s own shoe closet also includes an eclectic mix beyond her ambassadorships. On top of her go-to Nike Air Force 1 sneakers, the model has been spotted wearing sneakers from Chanel, Off-White and the Nike x Fear of God collab, as well as heels from Tabitha Simmons and Jimmy Choo. Her new go-to brand for shoes is Bottega Veneta, falling in line with trending celeb-favorite styles from the label that every “it” girl is wearing this year.
For your post-workout comfort, try out Hailey Baldwin’s trick of wearing ultra-cozy slides with a little help from these similar styles.
Sales and profits at Puma rebounded in the third quarter — but renewed concerns over the coronavirus pandemic has led the sportswear giant to issue caution for the months ahead.
Today, the Germany-based company posted revenues that rose a currency-adjusted 13% to 1.58 billion euros (or $1.85 billion at current exchange), as well as operating profits that improved 17% to 190 million euros (or $222.78 million). Those figures trumped analysts’ forecasts for 1.56 billion euros in sales and 174 million euros in profits.
“Retail stores reopened, sports events resumed, consumer confidence improved and our sales increased week by week,” CEO Bjorn Gulden said in a statement. “I feel this strong performance confirms the strength of both Puma as a brand and the sporting goods industry in general.”
However, the athletic firm said it could not provide a decisive outlook for the fourth quarter and the fiscal year as a recent surge in outbreaks have brought up worries over another round of government-imposed lockdowns both in areas of the United States and certain parts of Europe.
“October started well, but the recent development of COVID-19 and the number of infections we are seeing globally make us cautious for the rest of year,” Gulden shared. “We will continue to maneuver through this pandemic in the short-term without hindering Puma’s mid-term momentum.”
Over the past three months, Puma celebrated a number of big moves: In September, it inked a long-term deal with Brazilian football star Neymar Jr., who was formerly signed with rival Nike. It also launched the Ultra football boot and RS Dreamer basketball shoe; partnered with top NBA 2020 draft prospect LaMelo Ball; and saw athlete ambassadors Danny Green and Kyle Kuzma win the 2020 NBA Championship with the Los Angeles Lakers.
Separately, there has also been an increase in the free float of Puma shares after Kering sold about 5.9% of its stake in the brand. The luxury conglomerate has gradually reduced its ownership in Puma since 2018 and now retains 9.8% of its outstanding shares.
In preparation for a “potentially longer-lasting impact” of the current health crisis, Puma secured an addition 900 million-euro revolving credit facility in May, which has yet to be tapped.
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Kate Hudson demonstrated a cozy way to style your leggings for fall in pieces from her newest Fabletics collection.
The “How to Lose a Guy in 10 Days” star posed for the athletic label today to preview its upcoming winter edit, dropping Nov. 1 at Fabletics.com, in a cozy red cowl-neck sweater and tie-leg leggings.
As if her athleisure-chic ensemble wasn’t already on-trend, the actress made sure to include a set of chic streetwear-inspired sneakers. The kicks come from Puma’s hit collaboration with Chinese streetwear brand Randomevent as they reimagined the athletic label’s Alien Cell silhouette. The chunky, 1990s-era sneakers feature mixed material uppers with suede overlays and an unmissable yellow panel with graphic text.
Complete with exposed cushioning in the heel and a textured outsole, the Puma x Randomevent Alien Cell sneakers retail in limited sizes at Puma.com for $110; more sizes are available at Yoox.com as well for $115.
Puma x Randomevent Cell Alien sneakers.
CREDIT: Courtesy of Puma
Earlier in the month, Hudson modeled another fall-chic look from her own athletic brand as she took her daughter for a walk on Oct. 16. Styling a sleek hoodie with teal leggings, the “Fool’s Good” alumna finished off the outfit with colorful kicks that also resemble designs from Puma.
Beyond creating Fabletics, Kate Hudson’s experience in the fashion industry is neverending. She partnered with New York & Company in 2018 as an ambassador and has previously starred in campaigns for Jimmy Choo, Ann Taylor, La Mer and Michael Kors amongst others. For her more formal occasions, the “Almost Famous” alumna can be found in everything from Zuhair Murad Couture to Atelier Versace and Reem Acra. Her off-duty outfits include, of course, Fabletics pieces but also Nike sneakers, Ugg slippers and even Danner hiking boots.
Brighten up your athleisure with ease thanks to these yellow and white pairs inspired by Kate Hudson.
Shawn Mendes showed off his athletic attire as he got some fresh air on a walk in Miami today.
The “Wonder” singer stepped out of his girlfriend Camila Cabello’s home solo this morning to get a bout of exercise in the sunny weather. His outfit included a white muscle tank with $50 Nike Flex Stride shorts designed for movement and runs, available on the brand’s website now.
Shawn Mendes heads out on a walk in Miami, Oct. 29.
CREDIT: MEGA
A closer view of Shawn Mendes’ Puma slides.
CREDIT: MEGA
Mendes then kept up the comfortable appeal of his outdoor look with a twist on his off-duty favorite footwear style: slides. Today’s version came in the form of Puma Cool Cat V sandals, an adjustable recovery pair meant for ease of wear and added cushioning. The black colorway chosen by the Canadian musician retails for just $22 at Zappos.com.
Slides are yet another sandal silhouette considered to be less high-fashion in the industry yet more and more stars are including them into their looks this season. Along with a revitalization of traditionally “ugly” sandals like pairs from Birkenstock and Teva, comfort footwear is quickly becoming all the rage amongst the increased appeal of relaxed trends and comfortable style during the pandemic.
Shawn Mendes heads out on a walk in Miami, Oct. 29.
CREDIT: MEGA
A closer view of Shawn Mendes’ Puma slides.
CREDIT: MEGA
Shawn Mendes and Camila Cabello recently made their returns to each other’s Instagram over the past week, showing sweet at-home moments as Mendes visited his partner’s hometown. Their relaxed outfits include everything from oversize T-shirts and shorts to chunky knit sweaters and leggings as they stay comfy safely.
As for Mendes himself, the 22-year-old is known for his easygoing, alternative-chic style that features silky short-sleeve shirts, tailored trousers, sharp suits and more on-trend pieces. As for footwear, you can find the “Stitches” singer in everything from sleek boots to relaxed sneakers and, of course, slides.
Kering said on Monday it was selling about 8.8 million shares that it owns in Puma, representing 5.9% of the German sporting good-maker’s share capital, through a placement to qualified investors.
“The proceeds of this transaction will be used for the general corporate purposes of Kering and will further strengthen its financial structure,” the French luxury group said in a statement.
Kering’s share price has recovered to its levels at the start of 2020, after plummeting by as much as 39% in March as the coronavirus pandemic shut stores and brought factories to a halt.
Since 2018, the group gradually reduced its stake in Puma after spinning off 70% of the company to its shareholders as part of a plan to refocus on its luxury division. That move left the Pinault family’s private investment arm Artémis with a 29% stake, and Kering with around 16%.
After the latest transaction, Kering will retain 9.8% of Puma’s outstanding shares, it said. Artémis was reported to have issued a convertible bond this summer that reduced its stake to around 25%, although the company could not be reached at the time to confirm the operation.
This story was reported by WWD and originally appeared on WWD.com.
At the start of the week, Porsche teased a new collection of shoes with Puma that are inspired by the 911 Turbo, and to get a pair you would have to act fast because the pre-sale lasted for just 2.7 seconds. Today, the German athletic footwear brand revealed the eight looks that will be featured.
The line is divided into two collections: “Air-Cooled” and “Water-Cooled.” The Puma Future Rider was used for the “Air-Cooled” looks, which represent the first four generations of air-cooled 911 Turbos: Type 930 3.0 L and 3.3 L, Type 964 and Type 993. The Puma Speedcat was used for the “Water-Cooled” sports cars: Type 996, 997, 991 and 992.
According to Puma, there will only be 500 pairs of each design made and are executed in colors that tie to original Porsche hues including Riviera Blue, Guards Red, Saffron Yellow Metallic and GT Silver Metallic.
The shoes will come with a $150 price tag and will be available on Nov. 17 online via Puma.com and Porsche-design.com. Also, pairs can be purchased in store at the Puma flagship store in New York, at the Porsche Design stores in Los Angeles, Miami and Houston, and at the Porsche Experience Centers in Atlanta and L.A.
Porsche x Puma Future Rider in oak green.
CREDIT: Courtesy of Puma
What We Originally Reported on Nov. 10, 2020
Porsche has a new line of Puma shoes inspired by the 911 Turbo on the way — and if you want a pair, you better act fast.
The German high-performance car manufacturer — in what its calling “the world’s fastest sneaker pre-release” — is set to deliver shoes inspired by the 911 Turbo via Porsche-design.com. There is a countdown clock on the e-commerce platform now, and when it hits zero a buy button will appear that will last for just 2.7 seconds. The time is significant because its how long it takes for the 911 Turbo to go from 0 to 60 mph.
The pre-sale is scheduled for Nov. 16. The release of the shoe is Nov. 17.
However, there’s much more time for you to pay for your shoes. Porsche said after selecting the sneakers during the pre-sale that customers have to buy them within 15 minutes to complete the order.
This limited-edition collection of Puma shoes, according to Porsche, feature nods to the 911 Turbo including colorways inspired by popular period-specific paint colors and elements such as the iconic rear wing, lightbars, interiors and body lines.
Although Porsche announced the line, it did not reveal the sneaker models it has reimagined. And on the website, the eight shoes are blurred out, only revealing the color palettes.
Additionally, the pre-orders will come with a limited-edition poster inspired by the collection.
Porsche Design has been a Puma partner since 2019 and the two have delivered several high-end sneakers with performance in mind. The last silhouettes were released in August, a trio of shoes using the German sportswear brand’s new Xetic cushioning technology: Xetic M, Xetic M Shift and Xetic L.
Puma just added some star power to its already robust ambassador roster: Dua Lipa.
The German sportswear giant announced today that it signed a multiyear deal with the singer-songwriter, who will be the face of its women’s business. Aside from boosting the profile of Puma’s women’s business unit, Lipa will work to “help inspire women around the world” through global campaigns and “important inclusive initiatives close to her heart.”
“From performance rehearsals to hiking in the hills, it’s important to feel comfortable & look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my Puma family,” Lipa said in a statement.
Aside from revealing the deal, Puma stated Lipa will star in its “She Moves Us” campaign, which was created to inspire women to achieve and connect through sport and culture.
“We were drawn towards her creativity, passion, drive and the way in which she resonates with the young female consumer. But most importantly, we were moved by her authentic passion to close the gender gap and look forward to supporting her through several brand initiatives we have planned together. We think she embodies what today’s consumer is looking for in a role model,” Puma global director of brand and marketing Adam Petrick said in a statement.
To kick off the partnership, Puma said it will be the presenting sponsors of Lipa’s “Studio 2054” virtual performance. Not only will the pop star and her dancers be in Puma head-to-toe, but the brand is also offering a limited amount of tickets for the performance at a discount to her fans.
The athletic powerhouse has been busy in recent months adding to its ambassador roster. In September, Puma signed UFC champion Israel Adesanya and soccer star Neymar Jr. And in October, it added promising soon-to-be NBA rookie LaMelo Ball.
The newest Puma ambassador, pop megastar Dua Lipa.
Puma and Super Mario are back with a second release just in time for the holidays.
For the latest launch, Puma and Super Mario — a collaborative partnership created to commemorate the 35th anniversary of the iconic Super Marios Bros. franchise — will release a footwear and apparel collection.
Retailing for $40-$125, the Future Rider Super Mario 64, RS-Fast Super Mario Galaxy, the Clyde Super Mario Sunshine and the RS-Dreamer Super Mario Sunshine will be available starting Friday, Nov. 27. The Future Rider Nintendo Entertainment System shoe will be launching globally on Friday, Dec. 4.
All styles will be available on Puma.com, at the Puma NYC Store and select retailers worldwide. The Clyde Super Mario Sunshine and RS-Dreamer Super Mario Sunshine will be available at U.S. Foot Locker stores and online.
The collection was inspired by the Super Mario 3D All-Stars game featuring three of Mario’s greatest adventures: Super Mario 64, Super Mario Sunshine and Super Mario Galaxy.
The partnership will showcase Puma’s signature silhouettes, including Clyde, Future Rider, RS-Fast and the RS-Dreamer.
The Clyde Super Mario Sunshine is inspired by Mario’s adventures in the tropical Isle Delfino. The shoe features a blue, water-filled stripe with white and yellow laces. The Clyde Super Mario Sunshine also includes a Mario hangtag where he is seen holding his F.L.U.D.D.
Clyde Super Mario Sunshine
CREDIT: Courtesy of Puma
Future Rider Super Mario 64
CREDIT: Courtesy of Puma
RS-Fast Super Mario Galaxy
CREDIT: Courtesy of Puma
RS-Dreamer Super Mario Sunshine
CREDIT: DAVID SALAFIA
Future Rider Nintendo Entertainment System
CREDIT: Courtesy of Puma
The Future Rider Super Mario 64 is inspired by Super Mario’s first 3D adventure. The design of the shoe’s upper features Mario’s distinctive red and blue outfit as well as his signature Wing Cap. The sneaker also features the game’s landscape color palette. Other details include a set of bricks on the midsole and a wing embellishment on the heel. Like the Clyde, the Future Riders include a Super Mario 64 hangtag.
Inspired by the 2007 Super Mario Galaxy, the R-S Fast Super Mario Galaxy sneakers come in a black, purple, white and silver colorway with a galactic print. Mario’s sidekick, Luma, is also featured in the design.
The R-S Dreamer Super Mario Sunshine is also inspired by Mario’s adventures in the tropical Isle Delfino. The upper of the shoe features a water-like colorway and features details from the game, such as: the tropical Isle Delfino, the shoe features details like the F.L.U.D.D. and the Shine Sprites.
Puma and Super Mario collaboration
CREDIT: Courtesy of Puma/Nintendo
The collection will also include the Future Rider Nintendo Entertainment System. The shoe pays homage to Nintendo’s original console and will be available in infant, kids and adult sizes. The tag on the shoe’s tongue features the cover of the first-ever Super Mario Bros. game. Additional embellishments include the Power and Reset buttons, and a hangtag shaped like the Classic NES Controller.
The apparel aspect of the collection includes a selection of tees and sweatshirts that match the design inspiration of each shoe.
For kids who love L.O.L. Surprise! dolls — specifically the fashionable Diva and Queen Bee toys — Puma has sneakers on the way.
Arriving before month’s end are new iterations of the German sportswear company’s beloved Future Rider and Cali Sport shoes, reimagined with inspiration from the Diva and Queen Bee characters.
For the Future Rider silhouette, Puma used the looked to the style of Diva for inspiration, delivering the shoe with her signature pink bow and a black-and-white cheetah print. Also, the sneaker features light green accents and pink glitter throughout.
Queen Bee is the inspiration for the Puma Cali Sport, a predominantly black shoe that sits atop a white midsole and outsole. The look features metallic gold hits throughout with a bold pink hue against the black upper.
Additionally, a Puma x L.O.L. Surprise! apparel collection will be available featuring graphic T-shirts and leggings.
The Puma x L.O.L. Surprise! collection arrives Nov. 20 and will range in price from $22 to $75. The looks can be picked up both in-store and online via the Foot Locker banners including Kids Foot Locker, Foot Locker, Champs Sports, Footaction and Eastbay. Also, the line can be picked up at Puma.com and the brand’s store in New York City.
The Cali Sport (L) and Future Rider from the Puma L.O.L. Surprise! collection.
CREDIT: Courtesy of Puma
Another look at the Puma x L.O.L. Surprise! Future Rider (L) and Cali Sport shoes.
CREDIT: Courtesy of Puma
The Puma x L.O.L. Surprise! Future Rider and Cali Sport shoes.
Diego Maradona, who is regarded as one of the greatest soccer players — if not the greatest — of all time, has died. He was 60.
According to multiple reports, Maradona suffered a heart attack Wednesday at his home in Tigre, a city north of Buenos Aires. He was at home recovering from brain surgery he underwent this month to remove a blood clot on his brain.
The decorated Argentinian athlete had a career to remember, being named the Football Writers’ Association Footballer of the Year four times and leading Argentina to a World Cup win over England in 1986.
Maradona — who famously wore the No. 10, which is reserved by teams for their best player — was a longtime Puma ambassador, and wore the boot on the pitch laced up by legends: the Puma King.
“The best players in the world, the players that wore the number 10, players that really made the difference, wore the King,” Puma senior marketing advisor Helmut Fischer told FN in 2018. “Pelé, Eusébio in the ’60s, Johan Cruyff from the ’70s, Diego Maradona — the very best [soccer] players in the world all wore the Puma King.”
With news of his death, Puma CEO Björn Gulden shared a tribute on his personal Instagram account. “RIP Diego. The best player I have ever seen!” the executive wrote.
The brand also emailed FN a statement on Maradona’s passing.
“Diego Maradona was one of the greatest players of all time. We are honored that he chose to work with Puma for the entirety of his career and beyond. As a member of our Puma family, we are deeply saddened by the news of his death. Our thoughts are with his family and fans of great football around the world,” the company wrote.
In my own words.
My Girls 
I’m so excited to share with you that I’ve partnered with @puma #2021
@fabletics #cofounder #fableticsfriday #havepocketswilltravel
